Home Other Automotive New ways to reach your audiences with Programmatic Guaranteed

New ways to reach your audiences with Programmatic Guaranteed

We’re also bringing some of the most requested advertiser features from traditional reservations to Programmatic Guaranteed. First, we’ve introduced makegoods, so if a campaign doesn’t go according to plans, publishers will be able to offer extra impressions to make up for delivery issues. Second, in addition to cost-per-thousand impression (CPM) and cost-per day (CPD) sponsorships, you’ll be able to set up the sponsorship by day part or percent of share of voice.

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