Ikea and Republic of Gamers (ROG), Asus’ PC gaming hardware and accessories line, will be releasing a new affordable gaming furniture and accessories line. The two companies plan to deliver around 30 products, starting in China in February 2021. Other Ikea markets will receive the items after October 2021.
So far, no details on what type of furniture or accessories have been revealed. But considering that ROG mainly carries PC gaming attachments and other related hardware, it could be a good bet that Ikea and ROG’s collaborative gaming line skews more towards PC gaming items.
The new gaming line is being spearheaded by the Ikea Product Development Center in Shanghai. Ikea and ROG emphasize that as part of the design process, employees from both companies have held workshops together with professional gamers and other people who love games.
Global business leader of workspace Ewa Rychert stated that Ikea hopes to create a line that emphasizes the positive benefits of gaming and the way it enhances home life. “There are a lot of existing conventions about gaming which are often stereotypical or negative, for example, all the games are built on violence, gaming is asocial and it is predominantly a men’s activity,” he said.
“In fact, figures show that gaming is among the most truly cross-demographic activities, and it can improve an individual’s mental health and general well-being. It’s a source of relaxation, independence, fun; through gaming, people develop skills within problem solving, teamwork and communication. Playing games also provides a new way of connecting with others which has become even more important recently to feel connected remotely. We hope that the new gaming range will help to embrace and enable the benefits of gaming in life at home.”
We’ll have to wait until 2021 to see what Ikea and ROG’s gaming furniture vision looks like. But in the meantime, if you’re looking for gear, you can check out our roundup of the best cheap gaming chairs and best gaming desks.