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Disney announces a strategic reorganization to focus on streaming

Today Disney unveiled a new corporate structure that divides its content business into three groups that are “responsible and accountable for producing and delivering content for theatrical, linear and streaming, with the primary focus being the Company’s streaming services.”

After assembling a warchest of content production with ESPN, ABC, Fox, Lucasfilm, Pixar, Marvel and of course its own Disney properties, the point of the new structure is figuring out the best way to distribute it all. New CEO Bob Chapek said in a statement that “Managing content creation distinct from distribution will allow us to be more effective and nimble in making the content consumers want most, delivered in the way they prefer to consume it. Our creative teams will concentrate on what they do best—making world-class, franchise-based content—while our newly centralized global distribution team will focus on delivering and monetizing that content in the most optimal way across all platforms, including Disney+, Hulu, ESPN+ and the coming Star international streaming service.”

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