Beckham is a global superstar, so his involvement with Guild will definitely earn it a lot of interest. But he’s certainly not the first footballer to move into esports. Ex-Chelsea player Ruud Gullit runs Team Gullit, Gareth Bale heads up Ellevens Esports and Ronaldinho Gaúcho has launched R10 Esports. Mesut Özil’s M10 company, meanwhile, represents the first duo winner of the Fortnite World Cup.
Esports is obviously a natural move for former footballers, and it’s certainly a lucrative one. The global esports market is currently valued at around $1.1 billion, expected to grow by 42 percent to $1.56 billion by 2023. This would certainly explain why so many other celebrities and athletes are looking to get a piece of the pie. Drake, Michael Jordan, Sean “Diddy” Combs and Odell Beckham Jr. are just some of the major names attached to the rapidly growing sector. We can definitely expect to see more in the future.